Market Research

Students in our Market Research concentration (32 credits) take the courses in our core curriculum. They develop their specialization in Market Research with a targeted Advanced Methods course (711 or 765) and a choice of three electives from our menu, including an internship if desired.

Advanced Methods

SOC 765 Special Topics in Research Methods

2 hr plus conf. and lab; 4 cr. 6 contact. Special topics in research methods. This course may be repeated for credit by permission of the department as the topic changes.

Topics change regularly. Examples include:

    • Social Media Marketing Analytics
    • Survey and Questionnaire Design
    • Methods of Market Research

OR

SOC 711 Qualitative Methods

2 hr. plus conf.; 3 cr. Qualitative concepts and methods of sociological research; application of such concepts and methods in representative published studies.

Electives

Students choose two electives.

SOC 736. Demography

2 hr. plus conf.; 3 cr. Survey of population studies, including: basic demographic processes and population structures; overview of demographic data, methods, and concepts; and discussion of population issues.

SOC 788 Cooperative Education Field Placement

Hr. and cr. vary. Pre-req.: Permission of the department. Students will apply skills learned in courses in paid positions. A written report linking experience with skills and concepts learned in the classroom is required.

SOC 789 Internship in Social Research

Hr. and cr. vary. Pre-req.: Permission of the department. Students will apply skills learned in courses in volunteer positions. A written report linking experience with skills and concepts learned in the classroom is required.

SOC 790 Seminar in Selected Topics in Sociology

2 hr. plus conf.; 3 cr. This course may be repeated for credit by permission of the department as the topic changes.

Topics change regularly. Examples include:

      • Marketing
      • Consumer Behavior
      • Database Marketing