Media and Marketing

Our Media and Marketing program is a joint program with Media Studies. Students may take a few approved courses in Media Studies to fulfill some of the core curriculum requirements, as described in our list of courses.

Students further develop their specialization in Media and Marketing with a targeted Advanced Methods course (711 or 765) and a choice of three electives from our menu, including an internship if desired.

Advanced Methods

SOC 765 Special Topics in Research Methods

2 hr plus conf. and lab; 4 cr. 6 contact. Special topics in research methods. This course may be repeated for credit by permission of the department as the topic changes.

Topics change regularly. Examples include:

    • Social Media Marketing Analytics
    • Web Survey Design
    • NLP and Text Mining
    • Data Visualization

OR

SOC 711 Qualitative Methods

2 hr. plus conf.; 3 cr. Qualitative concepts and methods of sociological research; application of such concepts and methods in representative published studies.

Electives

Students choose three electives.

SOC 790 Seminar in Selected Topics in Sociology

2 hr. plus conf.; 3 cr. This course may be repeated for credit by permission of the department as the topic changes.

Topics change regularly. Some examples are:

  • Marketing
  • Consumer Behavior
  • Database Marketing

MS 740 Media Management

2 hr. plus supervised lab. and/or conf. hr; 3 cr. Survey of media management for broadcast and cable television, film, and print media. Topics include economic structure of the industries, organization and staffing, financial management, marketing and PR, programming and production, industry practices and techniques, technology and regulation. Emphasis will be on practical understanding of how these industries manage the communication process.

MS 745 Advertising & Marketing

2 hr. plus supervised lab. and/or conf. hr; 3 cr. An examination of the complex dynamic among business, technology, and consumers. Learn the objectives, strategies, and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.