Our program prepares graduates for promising careers in a variety of fields or to pursue doctoral work in competitive PhD programs.
Students all take the same rigorous core curriculum and then specialize in one of five concentrations:
Applied Social Research. Our most popular track prepares generalists able to apply their data skills to any setting or problem.
Data Science. With an added emphasis on Computer Science, this track weds data analytics and data engineering, this track prepares analysts who can program and programmers who can analyze.
Program Evaluation and Policy Analysis. With a current specialty in education policy and research, this track prepares graduates to work in think tanks, policy centers, non-profits, government agencies, and school systems.
Market Research. This track prepares professionals in cutting edge techniques of market and survey research.
Media and Marketing. With an added emphasis on Media Studies, this track combines data analytics with social media and advertising know-how, preparing media and marketing professionals who use data to give their campaigns an edge.